An Art Director and Graphic Designer, with a love for crafting. Currently working at BBDO and previously worked at Wunderman Thompson and Leo Burnett. I bridge art direction and graphic design to translate concepts into precise beautiful outcomes. Guided by relevance, simplicity and attention to detail. Everything you see in my portfolio is built in close collaboration with amazing colleagues, filmmakers, photographers. Below you'll find some highlights. Do check the work tab above for more.
An Art Director and Graphic Designer, with a love for crafting. Currently working at BBDO and previously worked at Wunderman Thompson and Leo Burnett. I bridge art direction and graphic design to translate concepts into precise beautiful outcomes. Guided by relevance, simplicity and attention to detail. Everything you see in my portfolio is built in close collaboration with amazing colleagues, filmmakers, photographers. Below you'll find some highlights. Do check the work tab above for more.
Lidl - The Veggie Sutra
Social video, in store, packaging design
Heras - Rebranding
Rebranding - pro-active personal project
Inno - catch up with summer
Concept made in AI, photoshoot
KFC - Decent nuggets
OOH
Hey! - World building
Gem - rebranding
Rebranding, Graphic Design
Birth cards - Personal project
Personal project
AI experiments - VOL 004
Riese & Müller - App Redesign
Digital Design
Inno - A fresh look ...
Concept made in AI, photoshoot
Hey! - the last dance
Campaign, OOH
Bozar - Catalogue
Graphic Design - pro-active personal project
AI experiments - VOL 003
A self-initiated series of experiments in prompting and AI image making.
Lidl - sounds horrible
Campaign, Radio, https://www.mm.be/campaign-detail-fr-4655-bbdo-lidl-lidl-sounds-horrible
Lidl - Valentine's Day Doggy Style
Campaign, Film, Radio, ...
University Antwerpen - Antwerp meets Cern
Campaign
AI experiments VOL 002
A self-initiated series of experiments in prompting and AI image making.
Universiteit Antwerpen - Time Travelling
Campaign
Lidl - A fresh twist on classic fairytales
Campaign, Film, OOH, Radio, ...
AI experiments - VOL 001
A self-initiated series of experiments in prompting and AI image making.
Lidl - Tasteful discussions
Campaign, Film, OOH, Radio, ...
Lidl - Did they drink too much champagne?
OOH
Lidl - Tasteful tattoos
Activation
Pengo/Belfius - Lazy students
Film, OOH
Proximus - 13 reasons why
Direct Mail
I’m Simon Van Backlé, an Art Director and Graphic Designer based in Belgium. Working as a hybrid across design and direction, with an increasing focus on execution. Shifting closer to where ideas take shape, translating concepts into clear, refined and tangible outcomes.
I’m Simon Van Backlé, an Art Director and Graphic Designer based in Belgium. Working as a hybrid across design and direction, with an increasing focus on execution. Shifting closer to where ideas take shape, translating concepts into clear, refined and tangible outcomes.
I’m Simon Van Backlé, an Art Director and Graphic Designer based in Belgium. Working as a hybrid across design and direction, with an increasing focus on execution. Shifting closer to where ideas take shape, translating concepts into clear, refined and tangible outcomes.
why work with me
I believe the best work comes from working closely together — and enjoying the process along the way. A good collaboration creates better ideas, sharper execution and stronger results. I focus on translating those ideas into clear, refined work that is crafted in every detail.
I believe the best work comes from working closely together and enjoying the process along the way. A good collaboration creates better ideas, sharper execution and stronger results. I focus on translating those ideas into clear, refined work that is crafted in every detail.
When I'm Not Designing
working on personal projects such as birth cards for friends and family are what I love to do in my spare time, where craft and detail become a lot more personal. I enjoy spending time in museums, finding inspiration in art and composition. And most importantly, being a dedicated father.
